…specialist chains, DIY markets and hypermarkets generate over half of the Polish home furnishings market's turnover. more...
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"In my opinion PMR is an excellent company and I would have no hesitation in recommending their services. [...]"
Commercial Director, Leading cartonboard merchant
We are a member of the Society of Competitive Intelligence Professionals (SCIP).
We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
Surviving Competitive Intelligence projects in Central and Eastern Europe and Russia
Competitive Intelligence for business purposes is a new concept in the Central and Eastern European region. The communist era was one in which free market “competitiveness” was almost unknown and “intelligence” was associated with the security services. The contract killing of Russian journalist Anna Politkovskaya in October 2006 underlines the fact that the largest country and market in this region does not operate to the same rules as we are used to in the traditional arenas of research. Simultaneously the Monopoly board game square “Go to Jail, go directly to jail, do not pass Go, do not collect $200” certainly seems relevant to us at PMR. We advised one client that their proposed methodology could land them and those they intended to interview in prison.
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