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…an undisputed leader in the Polish market of cosmetic products, both in terms of sales and number of stores, is Rossmann. We estimate that in 2008 Rossmann's sales rose by 36%, to PLN 2.4bn.
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PMR Consulting is a member of the Society of Competitive Intelligence Professionals (SCIP).

We are a member of the Society of Competitive Intelligence Professionals (SCIP).

PMR Consulting is member of the European Association of Opinion and Marketing Research Professionals ESOMAR.

We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.

Key issues for food retailers looking at market entry strategies in Central and Eastern Europe and Russia - January 2009

What are the needs of shoppers in a particular market? How may these needs be addressed? What are the current and expected future trends on the market? These are a few of the important questions that retailers need to answer when devising a market entry strategy.

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