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Analysis of Tariffs in the Market of Diagnostic Imaging and Radiotherapy

  • Industry

    Imaging diagnostics and radiotherapy

  • Geographical coverage

    Central and Eastern Europe

  • Client type

    Service provider

Consulting Project - PMR Consulting - pharma/healthcare

Client's need

Following a successful development achieved in the wider region, our Client needed to validate the assumptions about its business environment in the markets of Central and Western Europe and thereby re-evaluate the price levels in both private and public segments.

Our deliverables

The Project delivered a thorough insight in the current pricing policies in the imaging/radiotherapy sector and provided insights about the pricing components and their variability.

Value for the client

The Client was able to streamline its internal decision making process and quickly decide on next tactical steps that will be consistent with its overall regional business strategy.

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