Analysis of the bakery market in Poland
Our client, one of the leaders in the food components production industry, wanted to know more about prevailing market trends and to determine their market position against competitors.
A team of PMR consultants conducted a comprehensive analysis of our client’s market segment. On the basis of secondary data, we provided key information on the economic situation of Polish households, showing changes in consumption patterns of basic food products in recent years. In order to get a broader and more comprehensive picture of the market, the structure of consumption in Poland was compared to consumption in selected EU countries. The report also contained value forecasts for the researched markets, as well as current average prices for selected products in those countries.
Furthermore, the report was supplemented by profiles of the biggest players operating in the food components industry. We compared the financial results of those companies and put together a list of key products from each company’s offer.
Value for the client
Thanks to the report, the client gained insight into both Polish and foreign consumer trends and received detailed information about their main competitors. This information will help the company in developing a production and sales policy for the future.
- Implementing a new sales and marketing strategy for clients in the B2B sector
- Analysis of baked goods market in Poland
- Analysis of cheese and dairy markets in Poland