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Food market in Greece: mapping business opportunities and development strategy optimization

  • Industry

    Agriculture and food

  • Geographical coverage

    Greece

  • Client type

    Manufacturer

  • Delivery time

    4 weeks

Consulting Project - PMR Consulting - retail/FMCG

Client's need

Our client, one of the leading manufacturers of food products, for whom we have successfully completed a consulting project in the past, commissioned us to conduct a study of the Greek market. The company wanted to revise their operational strategy in the region and therefore wanted to verify their current business strategy in the local market, which necessitated an extensive market analysis.  

Our deliverables

Basing our work on experience from previous projects and the client’s sales data from Southeastern Europe, the PMR team performed a comprehensive analysis of the food product sector in Greece. During the project we:

● determined the size and value of the market
● indicated growth forecasts for the next few years
● completed a segmentation of customers in terms of needs and attitudes
● carefully analyzed the sales potential of our client’s products in the Greek market.

Value for the client

Our professional analysis allowed the client to verify their current business development strategy, and to devise a coherent strategy for acquiring new customers in the Greek market. Furthermore, thanks to the study the client was able to integrate new data into their current marketing plan and into the key assumptions of their business plan for Southeastern Europe.

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