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Analysis of the market of diagnostic imaging and radiotherapy in SEE

  • Industry

    Diagnostic Imaging and Radiotherapy

  • Geographical coverage

    Central and Eastern Europe

  • Client type

    Medical services provider

  • Delivery time

    8 weeks

Consulting Project - PMR Consulting - pharma/healthcare

Client's need

Following the very successful development achieved in the wider region, our client wanted to explore potential market opportunity as well as barriers related to entering into new markets in the imaging/radiotherapy sector in the SEE markets.

Our deliverables

The project delivered a thorough insight in the current status of the imaging/radiotherapy sector and provided solid idea about the competitive landscape, both within the public and the private segment. It forecasted the future potential market opportunity considering the expected market growth rate, current shape of the diagnostic/therapeutic market and foreseen medical services addition.

Value for the client

The client was able to streamline its internal decision making process and quickly decide on next tactical steps that will be consistent with its overall regional expansion strategy. 

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