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B2B clients in the Russian generator market – sector analysis

  • Industry

    Machinery

  • Geographical coverage

    Russia

  • Client type

    Manufacturer

Consulting Project - PMR Consulting - industrial production, other industries

Client's need

Our client wanted to establish their leading presence in Russia and to investigate the market of generators in the chosen industry segments such as healthcare, telecommunications, manufacturing, etc.

Our deliverables

A team of PMR researchers and analysts assessed the chosen industries using different research methods and analytical approaches. Among other, we conducted in-depth interviews with distributors and key decision makers. Additionally, a team of our econometricians prepared a detailed model of market development for the following 5 years, taking into account different macroeconomic and industry factors

Value for the client

Final deliverables included the in-depth analysis of each segment together with forecasted growth and key success criteria description. The provided information became solid support for the development of our client’s global sales and marketing strategy.

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