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Commercial due diligence research in Russia, France, Austria and Germany

  • Industry

    Systems of securing buildings

  • Geographical coverage

    Austria, France, Germany, Russia

  • Client type

    Manufacturer

Consulting Project - PMR Consulting - construction

Client's need

International financial institution was considering a lending opportunity to a flagship manufacturer of securing building systems in the CIS region. To secure full understanding of the incurred risk in the underlying transaction, the research was to include a detailed analysis of the manufacturer’s business plan, focused on expanding production to new foreign markets.

Our deliverables

The project consisted of a detailed market analysis of a few countries from Eastern and Western Europe, as well as detailed analysis of manufacturer’s strategic and business development plan. Both secondary data analysis and primary research activities were carried out in each of the countries considered in the potential expansion.
The market analysis took into account defining market trends in the relevant construction materials market, benchmarked the competitive level of product portfolios provided by major incumbents on the market. SWOT analysis was performed in the context of the potential entry in each new market with the current product offer.
The research included detailed analysis of manufacturer’s operations, its supply chain, sales and distribution model, marketing strategy and a complete overview of its competitive position in current target markets. In order to validate its current market position, we also conducted a series of in-depth interview with business partners, customers and distributors.

Value for the client

This extensive analysis brought the client a clear picture of the current market position and potential risk profile of the whole project. Provided recommendations and growth forecasts were shown at country level, enabling ease of comparison and further analysis for Russia, France, Austria and Germany. The detailed competitive analysis gave additional insight in the validity of the proposed business plan and assumptions derived from it, providing the client with a clear idea about the company’s probability to match the desired financial result throughout the loan term.

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