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Analysis of baked goods market in Poland

  • Industry

    Baked goods market

  • Geographical coverage


  • Client type


Consulting Project - PMR Consulting - retail/FMCG

Client's need

PMR carried out a research and business advisory project for a manufacturer of baked goods. The project took into account recent changes in market trends and falling per capita consumption.

Our deliverables

In order to present a complete picture of the baked goods market in Poland, the PMR team (composed of consultants and market researchers) analysed the following key areas:

  • Market size (its volume and value), including per capita consumption, domestic production and international trade. Forecasts for these parameters were also included.
  • Consumer behaviour in the baked goods market, including place of purchase and place of consumption, as well as changes in consumer behaviour. For this purpose, PMR conducted a consumer survey on a representative sample of households (n=500).
  • Distribution channels of baked goods, including both retail and HoReCa.
  • Competitive environment, including the activity of the biggest manufacturers in the Polish market.

Value for the client

The client received a comprehensive analytical report, which covered a number of issues concerning the baked goods market in Poland. The report also presented strategic recommendations which can aid our client in process of revising their strategy for the Polish market. 

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