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Market study and business development support for a HVAC producer in Poland

  • Industry

    HVAC

  • Geographical coverage

    Poland

  • Client type

    Manufacturer

Consulting Project - PMR Consulting - industrial production

Client's need

A leading global Company in the field of HVAC was considering further business development in Poland and needed professional assistance for conducting a market survey of the Polish market. The Company was  looking for specific data regarding market size and potential, trends in the market segments with an emphasis on its core customer segment.

Our deliverables

PMR team of consultants conducted an in-depth analysis of the Polish industrial and comfort cooling market and presented multivariate solution:

  • In-depth analysis of the trade patterns with conclusions of past trends and analysis of best performers and competitive implications
  • Validation of the current market size based on top-down and bottom-up market modeling
  • Mapping of the competitive landscape and benchmarking of incumbents
  • Executive summary and recommendations for further positioning on the market

Value for the client

The Company received a focused report that contained indications for its further steps in regards to adjusting its market offering and understanding its competitive positioning as per several factors. Client was able to react quickly, understand the unique selling proposition of its product portfolio and accordingly adjust upwards its budget and sales targets for the current year.

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