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Russia: Analysis of business model and distribution line of a leading global producer of household care products

  • Industry

    Hygienic products

  • Geographical coverage

    Russia

  • Client type

    Manufacturer

  • Delivery time

    5 weeks

Consulting Project - PMR Consulting - retail/FMCG

Client's need

A leading global producer of household care products, an existing PMR client, requested our support in further business considerations. At this time, the client was planning to develop the business in the Russian Federation. The client was particularly interested in further penetration of the Russian HoReCa market, thus developing large market potential for a diversified product portfolio within the professional cleaning supplies segment.

Our deliverables

The first stage of the project was a thorough analysis of the client’s existing business model and distribution line in Russia. In the following stages PMR consultants screened the market to identify alternative distribution solutions and potential business partners. Each potential distributor was verified and profiled in terms of their key competencies, area(s) of operation and geographical coverage, product offer and experience, as requested and pre-defined by the client.

Value for the client

As a result of the project, the client acquired knowledge of the alternative distribution solutions present on the market. Additionally, the final outcome of the project included an overview of current market trends, key drivers, as well as consumer preferences in terms of usage of professional cleaning products as indicated on the Russian HoReCa market.

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