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Strategic advisory for a leading European medical services company’s entry onto the Polish market
2011-07-12
Geographical coverage
Poland
Delivery time
8 weeks
Client's need
Our client, a leading European medical services provider, was interested in entering the Polish market and wanted to find out as much as possible about potential competitors, the legal environment and attitudes in Polish society towards private medical services.
Our deliverables
PMR consultants conducted an in-depth market study, contacted key market players and key decision makers in the field of medical services, and conducted interviews with the client’s main competitors. Face-to-face meetings were also arranged with representatives of leading market players already present on the Polish market. The project was conducted in collaboration with PMR Research, whose role was to find out the willingness of Polish society to invest in private healthcare services and compile a profile of the most promising customer for our client.
Value for the client
The client received our recommendations on what steps to take in order to be successful on the private healthcare market in Poland, who the key decision makers are and what the legislative plans are in respect of this market development. PMR consultans prepared profiles of the main competitors and presented various market entry scenarios which where then discussed with the client. The client gained an understanding of the market structure and the legal environment, which is crucial to the private healthcare market development in Poland. The report gave the client knowledge about its main competitors’ actions and an overview of Polish society’s perceptions of private healthcare services.
