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Current situation on the Polish beer market
2011-09-14
Geographical coverage
Poland
Delivery time
2 weeks
Client's need
Our client wanted to obtain detailed information on the current situation on the beer market in Poland. The main goal of the study was to indicate the key trends on the market and prepare the profiles of key market players to give a comprehensive view of their performance.
Our deliverables
PMR consultants conducted a very detailed desk research and an analysis of secondary sources in order to identify the most important trends on the Polish beer market. The report emphasised strongly the dynamic development of small, regional breweries and the growing popularity of such products among consumers. This was proved by a presentation of profiles of key market players – large, international companies as well as local producers. The final report also included a forecast for the coming years based on market drivers and constraints.
Value for the client
The client obtained a market report which included a description of the current market situation in terms of value and volume, and profiles of both key market players and small local breweries which are playing an increasingly important role with every year. PMR consultants also prepared forecast for the long-term development of the market, supported by the identification and detailed description of key growth and decline factors. The information received will be used as a basis for strategic decisions on further development and future investments.
