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Analysis of the elevator market in Russia
2011-03-22
Geographical coverage
Russia
Delivery time
2 weeks
Client's need
Our client, a leading manufacturer of elevators with a global presence, was interested in a detailed analysis of the elevator market in five regions of the Russian Federation. The client wanted to understand its positioning on the Russian elevator market, in order to devise a strategy for expanding its operations. Thus, the client needed quantitative and qualitative analysis of the elevator market, with a particular emphasis on the non-standard Wide Body Car market.
Our deliverables
PMR consultants’ analysis began with an overview of the recent macroeconomic conditions, followed by an overview of the residential and non-residential construction sectors in Russia. In order to analyze the elevator market in more detail, quantitative and qualitative information was gathered by means of in-depth interviews with the competitors and other significant players in the market, such as distributors of elevators, as well construction and architectural companies.
Value for the client
The project ended with a report that included a detailed quantitative and qualitative analysis of the elevator market in the five regions in Russia, with a particular emphasis on the Wide Body Car market. The findings were carefully assessed by the client, who devised a strategy for future operations.
