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Competitive intelligence study in the molecular products sector in Poland

  • Geographical coverage

    Poland

  • Delivery time

    8 weeks

Consulting Project - PMR Consulting - industrial production

Client's need

Our client, from Western Europe, required a detailed analysis of a key player’s activity in the molecular products sector in Poland. The goal of the project was to analyze the activity of the company in detail, providing sourcing, strategic plans and technical information of the production process applied in the organization.

Our deliverables

In order to obtain accurate market information PMR had to use various research methods in the particular stage of the project. The project started with desk research on the company activity in order to learn as much as possible about this market before we began to interview market experts. In the next stage PMR consultants prepared a list of potential market experts and interviewed all of them. Around 50 in-depth interviews were conducted with scientists, former and current employees of the analyzed company, the company’s key business partners, competitors, clients and suppliers. The client was provided with information about the company’s production capabilities, financial results and cost allocation. PMR consultants managed to describe the HR management system applied in the company, the structure of the production plant and innovative technologies implemented in the production process.

Value for the client

PMR consultants prepared an in-depth market report with an analysis of the company’s activity. In the report we indentified the company’s key business partners and described the details of the agreement between them. PMR delivered a very detailed overview of the up-to-date activity of the analyzed company.

Information provided by PMR consultants gave our client a better understanding of the competitive environment in Poland, which will help in taking strategic decisions and further development. The client also received access to a number of key suppliers in the region.

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