... in recent years the pharmaceutical distribution market in Poland has seen many changes.
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"In my opinion PMR is an excellent company and I would have no hesitation in recommending their services. [...]"
Commercial Director, Leading cartonboard merchant
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We are a member of the Society of Competitive Intelligence Professionals (SCIP).
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We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
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Market research on medical devices in Hungary for an international manufacturer
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2009-04-17
 PMR Consulting completed a market research project on the medical devices market in Hungary. The report was prepared with the use of PMR MarketInsight methodology and offers information on the Hungarian economic, business, legal and political environments as well as presenting the market of the selected medical devices, including forecasts for the following years. A very important part of the study was describing the purchasing process in public hospitals and identifying key decision-makers. PMR consultants interviewed these key decision-makers in order to provide our client with relevant information regarding preferences for specific medical devices, and then suggested the kind of marketing actions that should be implemented. The report was based on an analysis of data from the following sources:
- PMR's own data, analyses and forecasts,
- Sources in the public domain - secondary data sources such as press, internet portals, financial reports and official statistics,
- More than 25 interviews with Chief of Wards and medical device distributors.
PMR Consulting provides a wide range of services in over 20 countries of Central and Eastern Europe, including market entry feasibility studies, CI (Competitive Intelligence), strategic advisory, FDI assistance (M&A, Greenfield projects), quick consulting services as well as any other services and business support a company might require to enter a market, find a business partner or gain reliable information. We cover the following Central and Eastern European countries: Albania, Austria, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, the Czech Republic, Estonia, Germany, Hungary, Latvia, Lithuania, Macedonia, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, the Ukraine as well as Turkey and Greece.
PMR Consulting provides a wide range of services in over 20 countries of Central and Eastern Europe, including market entry feasibility studies, CI (Competitive Intelligence), strategic advisory, FDI assistance (M&A, Greenfield projects), quick consulting services as well as any other services and business support a company might require to enter a market, find a business partner or gain reliable information. We cover the following Central and Eastern European countries: Albania, Austria, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, the Czech Republic, Estonia, Germany, Hungary, Latvia, Lithuania, Macedonia, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, the Ukraine as well as Turkey and Greece. For more detailed information on the services offered by PMR Consulting please contact us:
tel. (48 12) 292 22 50
fax (48 12) 292 22 99
e-mail: info@pmrconsulting.com
www.pmrconsulting.com
www.pmrcorporate.com
Read full version of the case study: Market research of medical devices in Hungary
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