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"The value and accuracy of the information we received was exactly to our expectations. Owing to this market information we gained an overview of the market situation and access to valuable industry contacts. PMR's report will definitely help us to position ourselves on the market.  [...]"

Technical Director, Global industrial group



PMR Consulting is a member of the Society of Competitive Intelligence Professionals (SCIP).
We are a member of the Society of Competitive Intelligence Professionals (SCIP).
PMR Consulting is member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.

Western European board merchant willing to enter the CEE market
Western European board merchant willing to enter the CEE market

Client's problem:

PMR's client - a leading UK independent board merchant was interested in starting up activities in Central and Eastern Europe. Apart from information such as market size, market growth forecasts, and main market players, the client was interested in hard-to-get data such as market share, the terms of delivery and prices offered by the client's main competitors.

Our solution:

Phase I
A team of two consultants and an assistant set to work on the project. Data, including hardly available market share information, was collected within two weeks. PMR Consultants identified and interviewed the representatives of more than 40 organizations active on the market including: board manufacturers, merchants, packaging manufacturers, advertising agencies and professional associations. The report was successfully completed on the basis of telephone/face to face interviews and desk research.
After completing Phase I, PMR was asked to proceed with the Phase II of the project.

Phase II
PMR was asked to fix appointments with the most promising CEE companies, the client's potential partners. PMR Consultants were present at the meetings, providing the client with professional business assistance.
Happy with the results of the Phase II, the client asked PMR to prepare an evaluation of different CEE market entry strategies.

Phase III
PMR was asked to evaluate different CEE market entry strategies. PMR provided the client with a detailed report covering the following legal regulations in the given countries: setting up a business, buying shares in existing companies, available grants, regulations for employing staff and the availability of funding.

How the project ended:

After completing the Phase III of the project, PMR organized a workshop for the client. During the meeting PMR Consultants answered the client's follow up questions and discussed with the client the best market entry strategy, highlighting the advantages of each strategy as well as the possible pitfalls.

Delivery time:

3 months

What the client received through this project:

Our client gained detailed knowledge about the board market in Central Eastern Europe which allowed the company to take key decisions regarding the next steps in their strategy.

Read more about Market entry feasibility study »
Read more about Competitive Intelligence »
Sector: Other »
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