We have found 3 case studies matching your criteria:
Market research, competitive intelligence and distribution channel analysis for a leading global manufacturer of testing equipment
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Client's problem:
Our client was one of the five leading manufacturers of testing equipment globally and, as part of the further development of its global market place, they have decided to focus on the Central and Eastern Europe area, specifically Russia, Poland, Czech Republic, Slovakia, Hungary and Turkey. The most interesting segment of the market - the sector for destructive testing machines has been pinpointed as the first one to analyze in the selected markets.
Our solution:
PMR quickly prepared a methodology that allowed us to estimate the market size, analyze competitors strengths and weaknesses, understand what is the best route into the market and what are the buying patterns for users of this type of equipment. As users were, for a large part, public testing institutions, the public procurement rules had to be described with all the necessary details. In the initial stage of the desk research, the project team collected all the information sources available on the analyzed markets and decided which of the users of testing machinery should be interviewed in order to check their needs, current inventory and buying patterns. Through the following stage of primary research we also analyzed the shortcomings of our client's competitors and checked what aspects of our client's offer should be improved to gain the competitive advantage over existing suppliers. In the market analysis process we used a number of independent experts, who use destructive testing techniques in their everyday research and development work.
How the project ended:
The project has been accomplished with a detailed presentation that provided our client with recommendations regarding the markets of testing machinery in Russia, Poland, Czech Republic, Slovakia, Hungary and Turkey.
Delivery time:
90 days
What the client received through this project:
Client gained a detailed knowledge, not only about the market and distribution channel, but also about the shortcomings of the existing players that created a huge development opportunity in the selected countries. Additionally, a list of potential clients was created that facilitated the further steps of our client's sales department across Central and Eastern Europe.
Arranging a Trade Mission to Poland for a Maltese government agency.
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Client's problem:
Our client was a Maltese government agency focused on attracting inward investment and supporting enterprise in Malta. The companies participating in the Malta Trade Mission visiting Poland were representing the following branches: food industry, ceramic sector, environmental solutions and IT branch. The companies were looking for potential business partners: distributors, franchisees, clients, subcontractors.
Our solution:
PMR Consultants had to identify potential partners for our clients, do preliminary market research and arrange the complete agenda. In order to accomplish the task, we conducted desk research, followed by short interviews, prepared detailed profiles of interested companies and arranged meetings for our client. The agenda was sent to the client together with a short market research report and general comments concerning specific conditions on the Polish market and recommended market behavior.
How the project ended:
Our clients were provided with general market recommendations and meetings with the best-matching partners were arranged.
Delivery time:
5 weeks
What the client received through this project:
Client received market information, list of contacts in respective branch, business assistance and market recommendations concerning the situation in Poland. Meetings were arranged and negotiations started.
Market feasibility study and marketing strategy recommendation for portable gensets in Russia, Ukraine, Poland and the Czech Republic
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Client's problem:
Our client, the world leader in power generation and a portable genset manufacturer with ambitious growth plans, turned to PMR Consulting with a request for conducting market research, assessing market potential and designing a marketing strategy in the Russian, Ukrainian, Polish and Czech markets for potable gensets up to 12kW.
Our solution:
A team of PMR Consultants, along with the client?s cooperation, developed questionnaires for both distributors and end users of portable generators. Subsequently, about 200 detailed qualitative and 200 quantitative interviews were conducted with the leading portable genset distributors and customers from various segments in the countries in question. Taking into account the specificity of the CEE region and its culture, PMR Consultants developed a relationship with the respondents which enabled them to obtain valuable and detailed market information.
The next step was to analyse the data according to its trustworthiness and reliability with the use of the PMR MarketInsight methodological approach. For each of the mentioned countries a separate report was developed including estimates on market size, main market trends (drivers, constraints), segmentation, value chain, competitive landscape, pricing tendencies, and consumer behavior as well as legal aspects and certification requirements. The client also obtained information on the construction and energy environment to better understand the market context, background and influencing forces. PMR Consultants also drew market entry scenarios and gave recommendations as to the marketing approach tailored to each country.
In a short period of time, the team of Consultants acquired all the nessesary technical knowledge regarding the product which was needed to successfully complete the project.
How the project ended:
The client was very satisfied with PMR?s strategic advice and the amount of detail included in each report. The PMR study constituted the basis and the road map for the company which was preparing itself to invest in the CEE region.
Delivery time:
A team of PMR Consultants was working on the project for 3 months.
What the client received through this project:
Our client was provided with a comprehensive, over 500 page report and Power Point Presentation summarising key facts and figures. During a 2 hour teleconference, PMR Consultants presented the main findings, gave recommendations and answered the client?s questions regarding the prospective market entry.
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