We have found 2 case studies matching your criteria:
Partner search in the luxury goods market and business assistance during the client's meetings with potential partners in Poland, the Czech Republic and Hungary.
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Client's problem:
The leading multinational diamond and jewellery manufacturer is planning to expand its sales into the markets of Central and Eastern Europe. The economic growth of the region has been very dynamic over recent years, which has resulted in increasing demand for luxury products. The client's objective was to identify reliable partners in the CEE states in order to establish a long term cooperation.
Our solution:
Country by country we conducted thorough market research in order to assess the size of the market, its growth potential, as well as to identify the main market players. We prepared a list of companies with their contact details, a contact person speaking English and the company profile necessary to assess the company strength on the market. We consulted the list with the client and together selected the target companies from each country with whom we should arrange meetings. Firstly, we provided the companies with an official introduction letter and a catalogue from our client and we followed up with a telephone call in order to organise a meeting. Once the meetings have been scheduled we organized the visit of our client in the given country, helping him with a visa application, hotel arrangements, logistics as well as providing him with business assistance, advice and interpreting during the meetings.
How the project ended:
The project was concluded with 3 to 4 day visits per country, during which the client had an opportunity to meet decision makers from four to seven companies, leaders on each of the markets. We completed the project in Poland, the Czech Republic and Hungary and currently we are planning to focus on further CEE markets.
Delivery time:
Market research, selection of target companies and visit organisation - 35 days per country.
What the client received through this project:
The client met leading companies, discussed long-term business opportunities with them, presented his offer and shortly after managed to establish very good and prospective cooperation with some new partners.
Report on Professional Skin Care market in Europe
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Client's problem:
Our client was interested in the professional skin care market in Europe.
The interest in the professional skin care market is very high among cosmetics marketers, as this segment, although very minor in comparison to the whole cosmetics & toiletries market, is developing very dynamically.
The report was to cover the market from three different angles: marketers, distribution channels and products. Each of these report parts was to describe the subject matter in a very detailed and exhaustive way.
Our solution:
In order to obtain accurate market data PMR had to use various research methods in numerous European countries.
The project started with in-depth desk research in order to learn as much as possible about this market segment before we start to interview market experts. Nevertheless, we quickly realized that the majority information needed was not available in secondary sources.
In order to obtain relevant information we needed to conduct numerous in-depth interviews with various market players, including cosmetics marketers, members of distribution channels, trade organizations and others. PMR, in total, made approximately 80 interviews. The interviews were conducted by phone, as well as face-to-face, and some were with top-executives.
In addition to interviews and desk research, our Consultants traveled to various European countries in order to conduct store checks and participate in trade fairs.
The client was very satisfied with the report, and provided us with a reference letter.
How the project ended:
The final outcome included a very detailed report analyzing trends on the market, major and niche distribution channels description (including back bar and retail sales of skin care products), detailed profiles of major marketers including their financial data, product analysis as well as an outlook of market development in the next 5 years.
Delivery time:
3 months
What the client received through this project:
detailed market report (Word)
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