We have found 3 case studies matching your criteria:
Business assistance for one of the major European financial institutions
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Client's problem:
One of the European leaders on the financial services market was very much interested in the Polish insurance market. The client needed to obtain concrete information on how the market is functioning, who the main players are, in which direction the market is developing, etc. The client decided that the best way to do this was to send their representatives to Poland in order to meet with different market players and obtain as much relevant information as possible. The client turned to PMR as we have, not only local knowledge and language skills, but also experience in researching the financial market in Poland. PMR was asked to arrange meetings with highest level executives of various institutions. The client defined precisely which profiles these institutions should have. The next step was to assist the clients representatives during their visit to Poland.
Our solution:
Within a very limited period of time PMR found potential institutions the client could meet with, communicated their names and profiles to the client and got feedback on the client's priorities. Subsequently, our consultant scheduled the relevant meetings with people in very high positions in the companies of interest. In parallel to this activity, PMR gathered valuable information on the market that was to be provided to the client before the meetings started, to give them background information for the meetings. Over two days, PMR consultants assisted the client's representatives during their visit to Poland, providing support in terms of language skills as well as local knowledge about the market. This assistance made the client's visit to Poland even more valuable.
How the project ended:
Thanks to PMR's help, our client made a fruitful visit to Poland, that resulted in a deeper understanding of the Polish insurance market and a valuable contacts portfolio.
Delivery time:
5 days
What the client received through this project:
information on the market, business assistance during their visit to Poland and meetings with relevant market players
Competitive Intelligence services and market research in one of the CEE countries for a major European financial institution
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Client's problem:
A major financial group, headquartered in Europe, wanted to enter a particular banking sector in Poland. They were interested in this market due to its large development potential. The client already had some knowledge about the market but lacked other important information, in particular about the product/service offering of other major players. Hence, prior to taking any further steps, the company wanted to get an insight into the activities of their competitors. PMR was chosen for that research because of our extensive experience in analyzing the CEE markets as well as thanks to our creative approach regarding how to gain the information needed by the client.
Our task was to obtain the information on the product offer, pricing strategy, financial situation and planned future undertakings of the major players in the sector. In addition, our client wanted to receive a description of the situation on the market, its environment and the future perspectives. The information obtained was supposed to help the client make the strategic decisions concerning the entry on the Polish market in the nearest future.
Our solution:
Firstly, PMR Consulting conducted desk-research by analyzing the sources of information easily available and free of charge, for example, press releases, internet and other secondary sources, with the aim of obtaining an overview of the situation on the market and establishing who the major players are. Once completed, PMR contacted the client, providing them with a list of the major players on the market. The client chose the institutions that interested them the most, and we proceeded with further research. PMR Consultants prepared detailed profiles of the companies, including financial information and shareholders' structure and the next step was to describe the product and service offering of these financial institutions.
During the second stage of the project PMR had to adopt a creative approach to the research in order to obtain the information the client was interested in. To get a realistic view of the customer service quality as well as on details and pricing of the offer, one cannot just go through the brochures and websites of the financial institutions. Therefore PMR decided to involve a 'mystery client' in the research. Our Consultants arranged the necessary meetings and gave instructions to this person. As a result PMR received in-depth feedback about what the major players on the market really have to offer.
Having received the results of the research, the client, although very pleased with the report, was surprised by the outcome and had some additional questions. PMR consultants contacted some market experts and insiders in order to quickly provide our client with the additional information they needed. The results of the entire research were presented by one of our consultants during a meeting with top executives from the client's company.
How the project ended:
The final outcome included a detailed report discussing the situation on the particular banking sector in Poland as requested by our client, profiles of the major players on the market, as well as analysis of their products, pricing and distribution structure. The report was very valuable thanks to the additional comments from our 'mystery client', which provided a good overview of the intangible aspects offered by major financial institutions on the Polish market. Our client also received a presentation summarizing the outcome of our research and giving the opportunity to ask additional questions.
Delivery time:
4 weeks
What the client received through this project:
report (Word), detailed profiles of competitors, Presentation (Power Point)
Mystery shopping and competitive intelligence for a key EU private banking services provider
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Client's problem:
Our client wanted to understand how the private banking offers of the key Polish banks are constructed. The key issue was how to gain access to usually customised offers, for customers with a broad range of assets that could be managed by the bank within its private banking department.
Our solution:
PMR prepared a mystery shopping process within the distribution network of the top 10 financial services providers. First of all, we analyzed all the secondary information covering the private banking sector in Poland through extensive desk research, in order to find out which of the bankers present on the market are really significant in this sector. Gaining this market intelligence allowed us to organise a focused mystery shopping project, during which, through a series of meetings with bank representatives, we gathered a full range of offers that could be compared, analysed and described for our client.
How the project ended:
The project was presented to the client's team responsible for business development in Central and Eastern Europe in one of the bank's European HQs. The presentation turned into a workshop during which findings could be discussed with the client's executives.
Delivery time:
30 days
What the client received through this project:
Through this project client has gained detailed knowledge about the private banking sector in Poland that allowed them to take the decision as to whether its services will be launched in Poland.
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