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PMR Consulting is a member of the Society of Competitive Intelligence Professionals (SCIP).
We are a member of the Strategic and Competitive Intelligence Professionals (SCIP)
PMR Consulting is member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.


Our experience » Case study search engine


We have found 5 case studies matching your criteria:


IT expenses in the insurance sector in Poland
IT expenses in the insurance sector in Poland Our client, a Polish branch of an international insurance corporation providing its services to both private customers and business clients, was interested in learning about more recent investments in IT services in the insurance sector. more...
Market research of factoring services in Poland and a partner search for an important factoring services provider from Western Europe.
Market research of factoring services in Poland and a partner search for an important factoring services provider from Western Europe. Our client was aiming to expand its business activities to Poland and to find a reliable and prospective partner for acquisition. more...
Mystery shopping and competitive intelligence for a key EU private banking services provider
Mystery shopping and competitive intelligence for a key EU private banking services provider Our client wanted to understand how the private banking offers of the key Polish banks are constructed. The key issue was how to gain access to usually customised offers, for customers with a broad range of assets that could be managed by the bank within its private banking department. more...
Competitive Intelligence services and market research in one of the CEE countries for a major European financial institution
Competitive Intelligence services and market research in one of the CEE countries for a major European financial institution A major financial group, headquartered in Europe, wanted to enter a particular banking sector in Poland. They were interested in this market due to its large development potential. The client already had some knowledge about the market but lacked other important information, in particular about the product/service offering of other major players. Hence, prior to taking any further steps, the company wanted to get an insight into the activities of their competitors. PMR was chosen for that research because of our extensive experience in analyzing the CEE markets as well as thanks to our creative approach regarding how to gain the information needed by the client.

Our task was to obtain the information on the product offer, pricing strategy, financial situation and planned future undertakings of the major players in the sector. In addition, our client wanted to receive a description of the situation on the market, its environment and the future perspectives. The information obtained was supposed to help the client make the strategic decisions concerning the entry on the Polish market in the nearest future. more...
Business assistance for one of the major European financial institutions
Business assistance for one of the major European financial institutions One of the European leaders on the financial services market was very much interested in the Polish insurance market. The client needed to obtain concrete information on how the market is functioning, who the main players are, in which direction the market is developing, etc. The client decided that the best way to do this was to send their representatives to Poland in order to meet with different market players and obtain as much relevant information as possible. The client turned to PMR as we have, not only local knowledge and language skills, but also experience in researching the financial market in Poland. PMR was asked to arrange meetings with highest level executives of various institutions. The client defined precisely which profiles these institutions should have. The next step was to assist the clients representatives during their visit to Poland. more...

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