Client's problem:

Our client was one of the market leaders in various regions of the world, however they had no presence in Serbia. They had established contact with one of the market leaders in the country for possible acquisition and they wanted PMR to conduct commercial due diligence in Serbia to verify the data provided to them by the target.

Our solution:

The research covered the economic situation and evolution in the country, evaluation of the situation in the construction sector, along with its evolution, trends and tendencies, especially regarding reconstruction/renovation, and most importantly, the research provided details about the decorative paints and coatings market in Serbia, defining the volume of the market, the value of the market, evolution of the market, market trends, most important products, major players and stakeholders, their size, market share, share-holders, volume, net sales, management, etc. In order to produce detailed market insight, telephone and face to face interviews with industry experts and practitioners were conducted, e.g. in the Chambers of Building Materials, management staff of key players in Serbia, major retailers, and distributors. Store checks were also conducted that helped the client to have a clear picture of the paints & coatings retail sector. PMR also cross checked the data with other relevant associations and authorities and by doing so created trustworthy estimations as to the market volume, value and its segments were obtained.

How the project ended:

The client was provided with a roughly 100 page report with detailed analysis of market trends in Serbia. The client was highly satisfied with such an extensive report and market analysis and they continued with the planned acquisition.

Delivery time:

4 weeks

What the client received through this project:

The client obtained detailed knowledge about the Serbian paints and coatings market. They received information about their potential target, their market position, the way the consumers feel about their products and they verified the data provided by their partner in Serbia.

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