… in 2008 the pharmaceutical market in Poland increased by 11.5%.
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"The value and accuracy of the information we received was exactly to our expectations.
Owing to this market information we gained an overview of the market situation and access to valuable industry contacts. PMR's report will definitely help us to position ourselves on the market.
[...]"
Technical Director, Global industrial group
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We are a member of the Society of Competitive Intelligence Professionals (SCIP).
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We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
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Scaffolding and formworks market in Russia - research for one of the segment leaders.
 Client's problem:
Our client is a market leader and a synonym for the high quality, state of the art scaffolding and formworks used on construction sites globally. One of the markets on which the client has recorded a significant growth is Russia, which has recently experienced a construction boom, particularly an increase in the usage of the monolith concrete technology that greatly increased the demand for quality formworks. However, the company lacked data on the market, such as its volume and value as well as the market shares and competitive advantages of its competitors. Our client was also working on the market strategy that was to address expected changes on the market also driven by the development of the Sotchi area prior to the Olympic Games in 2014. |
Our solution:
The PMR team suggested an analysis of the market, starting with the scaffolding and formworks implementation aspect, as not all the objects constructed require them to a significant amount. We therefore looked into the construction of big structures, quite often using the monolith wall construction technology as well as other structures made of on-site cast concrete. This allowed us to identify key competitors, purchase decision makers and establish the usage of steel made, modern scaffolding and formworks. It was also very important to understand the position of particular players in the selected regions of Russia. In the later stage of the aforementioned process we added an analysis of statistical data and other secondary sources.
How the project ended:
The project findings were presented in report form, clearly stating the deliverables agreed with the client beforehand. The majority of the findings were graphically presented.
Delivery time:
The report was completed within 2 months from the beginning of the project.
What the client received through this project:
The information gathered by PMR helped our client to make relevant decisions regarding planned investments and evaluate the business strategy for further market expansion.
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Sector: Construction »
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