Our solution:
Thanks to our international background and the language capabilities of our consultants, PMR was able to put together a project team of native speakers as well as people fluent in English, German, Italian, Spanish and French. Thanks to that approach we were able to research in local languages and provide additional insights on all the markets.
Our consultants conducted a number of interviews with top-level executives from companies marketing the products in question, conducted extensive desk research, visited relevant trade shows as well as hair salons in various countries.
Based on the information gathered through primary and secondary research, PMR was able to put together a detailed report of several hundred pages, discussing major players on the market as well as product trends and market forecasts for the five-year period
How the project ended:
PMR delivered a detailed report together with an Excel database providing detailed sales figures for all the markets in question.
Delivery time:
3 months
What the client received through this project:
Report (Word), Interview reports (Word) and Database (Excel)
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