The Ukrainian cement market is made up of 8 producers which own 14 cement plants.
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"Overall, PMR provided our company with an excellent level of service. As individuals, they were customer focused and a pleasure to work with. I couldn't recommend them highly enough. [...]"
Marketing Director, Leading European construction materials company
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Report on Professional Skin Care market in Europe
 Client's problem:
Our client was interested in the professional skin care market in Europe. The interest in the professional skin care market is very high among cosmetics marketers, as this segment, although very minor in comparison to the whole cosmetics & toiletries market, is developing very dynamically. The report was to cover the market from three different angles: marketers, distribution channels and products. Each of these report parts was to describe the subject matter in a very detailed and exhaustive way. |
Our solution:
In order to obtain accurate market data PMR had to use various research methods in numerous European countries. The project started with in-depth desk research in order to learn as much as possible about this market segment before we start to interview market experts. Nevertheless, we quickly realized that the majority information needed was not available in secondary sources. In order to obtain relevant information we needed to conduct numerous in-depth interviews with various market players, including cosmetics marketers, members of distribution channels, trade organizations and others. PMR, in total, made approximately 80 interviews. The interviews were conducted by phone, as well as face-to-face, and some were with top-executives. In addition to interviews and desk research, our consultants traveled to various European countries in order to conduct store checks and participate in trade fairs.
Delivery time:
12 weeks
What the client received through this project:
The final outcome included a report analyzing trends on the market, major and niche distribution channels description (including back bar and retail sales of skin care products), detailed profiles of major marketers including their financial data, product analysis as well as an outlook of market development in the next 5 years.
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Sector: Luxury products »
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