Deichmann is the most numerous footwear chain in Central Europe operating over 400 stores in the region.
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"In my opinion PMR is an excellent company and I would have no hesitation in recommending their services. [...]"
Commercial Director, Leading cartonboard merchant
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We are a member of the Strategic and Competitive Intelligence Professionals (SCIP)
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We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
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Pharmaceuticals market study in Russia
 Client's problem:
Our client, a leading pharmaceuticals manufacturer, was interested in a thorough analysis of the Russian pharmaceuticals sector, with a particular focus on the generics market. The client required an analysis and assessment of the potential of the generics market, a competitor landscape analysis, and strategic advice on launching generics into the various segments of the Russian pharmaceuticals market. |
Our solution:
PMR Consultants compiled a detailed report on the Russian pharmaceuticals market with a particular emphasis on the generics and innovative drugs. The research included a thorough analysis
and assessment of the potential of generic drugs in Russia, listing all the generic manufacturers
and profiling the leading players thereof. The market research and competitor landscape analysis was summed up by a detailed SWOT and Porter’s Five Forces analysis.
The market research and competitor landscape analysis was followed by strategic advice on launching medicines into the Russian market, including a step-by-step description of the registration process of the drugs, exploring various options and scenarios on successfully launching medicines into the various segments of the Russian pharmaceuticals market.
The research was conducted with the assistance of PMR internal pharma experts, using and gathering information from desk research, internal databases and conducting a substantial amount of in-depth interviews with Russian pharmaceuticals market experts, relevant government departments, and other relevant sources of information.
Delivery time:
3 weeks
What the client received through this project:
Due to a comprehensive market intelligence research our partner was provided with a professional report on the situation of the Russian pharmaceutical market. Provided with the business scenarios created by the PMR Consulting team, our client has pin-pointed market opportunities and threats and has chosen the best strategy to enter the Russian market. Equipped with the report’s information our partner has decided his new product portfolio and successfully developed a new product introduction strategy. On the basis of the carried out market research our client managed to meet Russian market requirements and maximise sales opportunities. Presented analysis has helped our client in identifying the best approach to doing business in Russia.
Read more about Market entry feasibility study »
Read more about Strategic consulting »
Sector: Pharmaceuticals »
Read more about Russia »
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