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"From the beginning of the project, PMR was a professional partner who listened to our needs and catered their proposals according to our needs, their strengths and our budgetary constraints. [...]"
Director of Sourcing, Global marketer of consumer and commercial products
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PMR Consulting supported MIH Naspers in their EUR 1.44 bn acquisition of two targets in Europe.
Client's problem:
At the beginning of 2007, Naspers (www.naspers.com), a EUR 2 bn (USD 2.7 bn) revenue (2007) multinational media company of South African origin and with principal operations in electronic and print media, turned to PMR for assistance in finding acquisition targets in the area of Central and Eastern Europe and e-commerce and internet sectors.
Our solution:
PMR has analyzed e-commerce and internet markets in the selected countries of Central and Eastern Europe and prepared profiles of all companies which withstand criteria provided by our client and could be potential takeover targets. Those which were evaluated as most suitable were recommended to the client.
How the project ended:
Our client obtained a stake in two internet oriented companies active in the Central Eastern Europe area:
Gadu-Gadu S.A. (October) - operator of the biggest Polish internet communicator with estimated EUR 4 mln (PLN 14.4 mln) revenues and used by 6 mln Poles,
Tradus plc, until recently QXL Ricardo plc (December) - owner of several highly successful e-commerce auction platforms including Poland-oriented www.allegro.pl, the Czech www.aukro.cz and the Swiss site www.ricardo.ch
Tradus' acquisition has been reported at EUR 1.33 bn (GBP 950 mln), while the purchase of a 55% majority share in Gadu Gadu from the Warsaw Equity Holding (investment fund) was valued at EUR 62 mln (PLN 230 mln). Currently Naspers controls 96% of Gadu-Gadu shares and aims to withdraw the company from the Warsaw Stock Exchange shortly. Disclosed total investment in both companies' shares reached EUR 1.39 bn, while the real figure is estimated at EUR 1.44 bn.
