Our solution:
PMR prepared a mystery shopping process within the distribution network of the top 10 financial services providers. First of all, we analyzed all the secondary information covering the private banking sector in Poland through extensive desk research, in order to find out which of the bankers present on the market are really significant in this sector. Gaining this market intelligence allowed us to organise a focused mystery shopping project, during which, through a series of meetings with bank representatives, we gathered a full range of offers that could be compared, analysed and described for our client.
How the project ended:
The project was presented to the client's team responsible for business development in Central and Eastern Europe in one of the bank's European HQs. The presentation turned into a workshop during which findings could be discussed with the client's executives.
Delivery time:
30 days
What the client received through this project:
Through this project client has gained detailed knowledge about the private banking sector in Poland that allowed them to take the decision as to whether its services will be launched in Poland.
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Sector: Finance and banking »
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