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PMR Consulting is a member of the Society of Competitive Intelligence Professionals (SCIP).
We are a member of the Strategic and Competitive Intelligence Professionals (SCIP)
PMR Consulting is member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.


Multi-category sourcing project in Central and Eastern Europe for one of the top 5 oil companies
Multi-category sourcing project in Central and Eastern Europe for one of the top 5 oil companies

Client's problem:

A leading global petrochemical company requested our help with exploring the Central and Eastern European markets for lower-cost sourcing alternatives to several product categories it uses in the manufacturing and sales process, ranging from chemicals through textiles to refinery equipment. Our assistance was needed in the context of formulating the company's new strategy concerning its global supply network, which would optimize the costs of procured materials.

PMR's task was to search for potential business partners in the CEE region who could supply the items requested by our client at competitive prices. Eventually, the search focused on the three most promising countries: Poland, Czech Republic and Romania in the two most relevant sourcing categories. Our findings were designed to serve as pivotal information used towards reshaping the company's global supply chain strategy into a more efficient and cost-effective system that involved identifying new business partners in the lower-cost region of CEE.

Our solution:

PMR utilized its extensive research capabilities in Central and Eastern European countries in order to conduct desk and primary research in local languages aimed at generating important data points, gathering insights and tracing market trends in the specific sectors of interest to our client. At this stage our consultants not only used secondary sources such as national statistics or publications, but also interviewed a wide range of market experts, ranging from branch trade associations to key players. At the end of this stage of the research we were able to present extensive market reports outlining the general economic situation in the researched countries, the performance and condition of the specific industries important to our client, and potential for sourcing in each evaluated country. Upon the client's request, we also provided detailed information concerning trade rules, restrictions and duty rates for exporting the sourced products to key global markets such as the EU and the U.S.

The second stage of the research had the goal of identifying a group of local producers that potentially could become sourcing partners for our client. PMR first scanned the focus markets for the largest and/or most reputable companies in their respective areas of business and then conducted detailed research on each of them in order to determine their competitiveness and ability to meet the client's needs. Our methodology included gathering available market data along with in-depth interviews and surveys conducted with the short-listed companies so as to obtain the full picture of their product offer and pricing schemes as well as manufacturing traditions, current business condition, level of employment and export experience. During the interviews our consultants also evaluated crucial qualities of the potential sourcing partners which cannot simply be judged from looking at a company website or leafing through its catalogue: the quality of customer service, timeliness and professionalism of business interaction, willingness to offer additional services and propose unique procurement solutions, etc.

Delivery time:

16 weeks

What the client received through this project:

Encouraged by the results of our research, the client requested our assistance in organizing site visits to selected companies during their trip to Poland. We promptly verified the ability of the key executives of those local companies to meet with our client, scheduled the meetings and assisted the client with arranging the most convenient transportation options.

PMR's study was a starting point on the way to extend our client's already vast supply chain to include companies from the Central Eastern European region. The possibility of significant cost cuts has encouraged our client to further explore the possibility of co-operation with CEE companies.


Read more about Sourcing »
Sector: Industrial goods »
Read more about Poland »
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Read more about Hungary »
Read more about Ukraine »
Read more about Russia »
Read more about Romania »
Read more about Latvia »
Read more about Lithuania »
Read more about Estonia »


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