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"Overall, PMR provided our company with an excellent level of service. As individuals, they were customer focused and a pleasure to work with. I couldn't recommend them highly enough. [...]"
Marketing Director, Leading European construction materials company
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We are a member of the Strategic and Competitive Intelligence Professionals (SCIP)
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We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
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Market research and competitive intelligence study on the top shoe producers and distributors in Poland
 Client's problem:
Our client was seeking to increase its market share on the Polish shoe market. The company sought detailed information on the major competitors. |
Our solution:
A team of PMR consultants, in close cooperation with our client, gathered key information about the ten major players on the market. Information gathered included: history of activity on the Polish market, number of stores (own and franchise), financial results, market share, and consumer profile. Information was gathered from available secondary sources, store visits, and in-depth interviews with company representatives and market experts.
Delivery time:
2 weeks
What the client received through this project:
As a result of the market research we have provided our client with a detailed analysis of the Polish footwear market, i.e. comprehensive analysis of the current market dynamics as well as forecasts for the coming years. Equipped with the report’s information our associate assessed major competitors’ strengths and weaknesses and selected competitors to approach and avoid. Insightful overview of the market competitors empowered our client to improve his business model and business processes. On the basis of the information provided our client has made a number of strategic decisions regarding business expansion.
Read more about Competitive Intelligence »
Sector: Retail »
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