At the end of 2011 the 10 largest, in volume terms, franchise chains (agency or partner chains) in Poland are going to have a total of over 17,000 stores.
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"In my opinion PMR is an excellent company and I would have no hesitation in recommending their services. [...]"
Commercial Director, Leading cartonboard merchant
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We are a member of the Strategic and Competitive Intelligence Professionals (SCIP)
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We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
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Market entry feasibility study and a distributor search in the Russian construction and finishing materials market
 Client's problem:
Our client, a North-American government agency, in its quest to promote the country’s small-to-medium enterprises, was interested in an analysis of the construction and finishing materials in Russia. The client required an analysis of the Construction sector in Russia, with a special focus on housing, as well as the analysis and identification of construction and finishing materials that have a potential on the Russian market, and those that North-American manufacturers could supply. |
Our solution:
PMR conducted detailed market research of the overall Construction and Housing sector as well as providing the market outlook and forecasts for the next three years. After obtaining available secondary data and statistics, our consultants moved forward with interviewing market players in order to obtain information from the leading market players. All of this helped PMR consultants to evaluate the product segments that are the most lucrative for the manufacturers, and developed a strategy for entering these markets.
Delivery time:
10 weeks
What the client received through this project:
The client received a detailed report on the construction markets in Russia as well as a detailed analysis of construction and finishing products that would have a large potential on the Russian market. In addition, the client received a list of the leading distributors in the Russian construction and finishing materials markets with whom the client could meet in order to ensure a successful entry into the Russian market. PMR also provided the client with strategic advice on the most effective way to enter the market, as well as finding distributors who could potentially become partners for the manufacturers.
Read more about Market entry feasibility study »
Read more about Distributor - agent search »
Sector: Construction »
Read more about Russia »
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