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PMR Consulting is a member of the Society of Competitive Intelligence Professionals (SCIP).
We are a member of the Society of Competitive Intelligence Professionals (SCIP).
PMR Consulting is member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.


Market entry feasibility and competitive intelligence study on the guardrail market in Poland
Market entry feasibility and competitive intelligence study on the guardrail market in Poland

Client's problem:

Taking advantage of imminent legal and procedural changes on the Polish guardrail market, our client sought key information about the market and its players, in preparation for market entry.

Our solution:

Taking into consideration the specific character of the market, the PMR project team analysed the legal regulations on the market and their projected changes. The PMR project team also identified the top players on the market, both production and installation companies. We supplied key information on each company, such as the company’s product range, locations, geographical coverage, sector experience, key decision makers, and shareholder structure. Additionally, and as a result of the project, PMR consultants provided the client with recommendations for market entry, and identified the key success factors of each market player. Furthermore, the PMR project team completed an initial scan of the market for potential employees for our client upon entering the market.

How the project ended:

The client received a report profiling the major market players, and was provided with key information about each company, including financial and employment information, sector experience, geographical coverage, key success factors, product and service offer, and company structure. Furthermore, the client received a list of recommendations for success on the Polish market, and was provided with an initial list of potential company employees in Poland.

Delivery time:

6 weeks

What the client received through this project:

Our client received a market overview of the Polish guardrail market, key information on the top players, and recommendations for the commencement of operations.


Read more about Market entry feasibility study »
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Sector: Construction »
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