…Russian laptop market represents a half of the total value of the computer market.
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"From the beginning of the project, PMR was a professional partner who listened to our needs and catered their proposals according to our needs, their strengths and our budgetary constraints. [...]"
Director of Sourcing, Global marketer of consumer and commercial products
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We are a member of the Society of Competitive Intelligence Professionals (SCIP).
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We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
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Market study of noise barrier market in Russia
 Client's problem:
Our client, a leading European manufacturer of steel constructions, was interested in comprehensive market research of the Russian noise barrier market, to aid it plan its market entry strategy. Despite the fact that the client’s products were already available on the Russian market, the client still needed an independent view of the specific industry’s development. The main issues were connected with market size evaluation as well as determining market opportunities and threats. The client also wanted to find out what technologies were used in noise protection and who could be potential clients for the noise barriers it manufactures. |
Our solution:
A PMR project team has prepared a report on the basis of conducted desk research and interviews with market experts, representatives of the market players as well as representatives of those authorities which decide upon the noise mitigation solutions utilized in Russia. As the noise barriers market in Russia is at a very early stage of development, little information was available through desk research and almost all key data was gathered through in-depth interviews. However, this did allow us to create a full description of the analyzed segment, including such information as market value, volume and key development drivers.
How the project ended:
The project has resulted in a market report presenting all the necessary findings and allowing our client to develop its strategy in this market segment in Russia.
Delivery time:
The report was completed within 2 months of the project’s inception.
What the client received through this project:
The information gathered by PMR helped our client to make an appropriate decision regarding planned investments and evaluate the business strategy for further market expansion.
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Sector: Construction »
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