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"From the beginning of the project, PMR was a professional partner who listened to our needs and catered their proposals according to our needs, their strengths and our budgetary constraints. [...]"
Director of Sourcing, Global marketer of consumer and commercial products
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We are a member of the Strategic and Competitive Intelligence Professionals (SCIP)
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We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
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Market research, competitive intelligence and distribution channel analysis for a top European tyre manufacturer
 Client's problem:
Our client, a global market research company, carried out in partnership with PMR, research which was aimed at evaluating the winter tyres market potential in selected Central and Eastern European countries, namely Poland, Czech Republic, Slovakia and Hungary. |
Our solution:
Together with our research partner PMR consultants have adjusted the methodology used in the other European countries to the local Central and Eastern European conditions in order to make sure that the local business culture has been considered while planning the project. In the initial desk research section we analysed secondary sources in order to build an initial image of the tyre market in the selected countries and with particular emphasis on the winter segment. Through this process we gained knowledge on such subjects as active players, their market share, strengths and weaknesses, as well as how their distribution channel is organized. This allowed us to launch a series of over 120 interviews, in all the selected countries, designed to answer the simple of question whether this market is saturated already or if there is a place for the new player to launch its products. During this process we found particular niches which were not fulfilled by those suppliers who were already on the market and showed potential for our client.
Delivery time:
12 weeks
What the client received through this project:
PMR consultants provided the client with recommendations regarding the tyre markets in Poland, Czech Republic, Slovakia and Hungary. Client gained a detailed knowledge not only about the market and distribution channel but also about the shortcomings of the existing players that created a huge development opportunity in the selected countries.
Read more about Competitive Intelligence »
Sector: Industrial goods »
Read more about Czech Republic »
Read more about Hungary »
Read more about Poland »
Read more about Slovakia »
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