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PMR Consulting is a member of the Society of Competitive Intelligence Professionals (SCIP).
We are a member of the Society of Competitive Intelligence Professionals (SCIP).
PMR Consulting is member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.


Market research on steel underpiling in South Germany and Austria
Market research on steel underpiling in South Germany and Austria

Client's problem:

The client, a global steel construction structure manufacturer, wanted to check the value of the piling market in the two countries as well as the most popular piling methods used, in order to assess the company’s market entry feasibility.

Our solution:

PMR conducted in-depth market research, both via interviews with market players and industry experts as well as investigation of secondary sources e.g. specialist databases, expert publications, official statistical data, business press and industry magazines. We analyzed in detail and commented on the methods of underpinning and piling used in South Germany and Austria. They were accompanied by precise technical data, relevant charts and pictures. In addition we studied soil conditions since they have a decisive impact on the applied piling method. We also separately estimated the market size for small, medium and large projects and we precisely verified the prices of underpinning and piling projects of different size. Furthermore, typical examples of projects were presented and described and the projects’ demands over the coming years were estimated, on the basis of market trends analysis. Finally, we identified a complete list of our client’s competitors in South Germany and Austria and investigated distribution channels together with a relevant list of wholesalers.

How the project ended:

The project’s result was a detailed, circa 60-page report analyzing and commenting on the underpinning and piling markets in both South Germany and Austria in a comprehensive and clear manner. It was complemented with relevant charts, tables, pictures and geological maps of the two countries.

Delivery time:

40 working days (two countries).

What the client received through this project:

The client gained a thorough knowledge of the underpinning and piling markets in South Germany and Austria, together with current market values and development trends for the future. It received thorough information on piles’ distribution channels and price levels. The project has greatly facilitated the assessment of the market entry feasibility.


Read more about Competitive Intelligence »
Sector: Construction »


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