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"In my opinion PMR is an excellent company and I would have no hesitation in recommending their services. [...]"
Commercial Director, Leading cartonboard merchant
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We are a member of the Strategic and Competitive Intelligence Professionals (SCIP)
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We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
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Market research of medical devices in Romania
 Client's problem:
Our client, an American manufacturer of medical devices wanted to understand a specific medical device on the Romanian market. They also needed information about the competitive landscape including competitors' prices. |
Our solution:
PMR consultants identified key opinion leaders and conducted in-depth phone interviews with them in order to find out more information about the usage of this specific kind of medical device. The research came to a conclusion that products similar to our client's are not well-known in the country therefore our Consultants decided to focus on the market of the substitute product.
We also identified and interviewed distributors of medical devices, at the same time collected information about product models, prices and trends on the market.
Delivery time:
8 weeks
What the client received through this project:
The client received a report, including detailed information on economical, business environment in Romania, as well as a presentation about the healthcare sector, both public and private. PMR described key market players (distributors of medical devices), their products and prices in detail. We also prepared a list of relevant key opinion leaders and main hospitals and clinics with their contact details and provided recommendations on market entry strategies.
Read more about Competitive Intelligence »
Sector: Pharmaceuticals »
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