Our solution:
PMR Consultants identified key opinion leaders and conducted in-depth phone interviews with them in order to find out more information about the usage of this specific kind of medical device. The research came to a conclusion that products similar to our client's are not well-known in the country therefore our Consultants decided to focus on the market of the substitute product.
We also identified and interviewed distributors of medical devices, at the same time collected information about product models, prices and trends on the market.
How the project ended:
Based on data collected through desk research and phone interviews, PMR prepared a report on market of this type of medical devices in Romania and provided recommendations to our client on market entry strategies.
Delivery time:
2 months
What the client received through this project:
The client received a report, including detailed information on economical, business environment in Romania, as well as a presentation about the healthcare sector, both public and private. PMR described key market players (distributors of medical devices), their products and prices in detail. We also prepared a list of relevant key opinion leaders and main hospitals and clinics with their contact details.
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