Our solution:
PMR Consultants identified key opinion leaders, producers and distributors and conducted in-depth phone interviews with them in order to find out more information about the market and trends. The interviews helped us to determine and describe the most popular dietary supplement categories in the country, and to understand the factors which affects growth and popularity.
PMR Consultants also used secondary data available in local business publications and official databases to give a better understanding of the Hungarian economic, business and political environment. We also consulted the local legislation with regards to registration and the marketing of dietary supplements.
How the project ended:
As previously agreed with the client we focused on the three most popular dietary supplement categories, presenting the market's value, structure and forecasts for the following years. We also identified the major players on the market and described them in terms of financial results, product portfolio, brief profile and contact details.
Delivery time:
2 months
What the client received through this project:
The client received a report, including detailed information on economical, business, political and legal environment in Hungary, an analysis of the dietary supplements market and profiles of 23 important international and national players on the market.
Read more about Competitive Intelligence »
Sector: Pharmaceuticals »
Sector: FMCG »
Read more about Hungary »
