The major problem on the Ukrainian software market in 2010 remains illegal software usage.
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"From the beginning of the project, PMR was a professional partner who listened to our needs and catered their proposals according to our needs, their strengths and our budgetary constraints. [...]"
Director of Sourcing, Global marketer of consumer and commercial products
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We are a member of the Strategic and Competitive Intelligence Professionals (SCIP)
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We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
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Market research for medical gases manufacturer in PL, HU, RU, RO, GR, BG and SRB
 Client's problem:
Our client, one of the leading medical gases manufacturers, wished to understand the medical gas market in several Central and Eastern European countries (Poland, Hungary, Romania, Russia, Greece, Bulgaria and Serbia) and wanted to establish the best market entry strategy. |
Our solution:
PMR produced in-depth reports assessing the market opportunities and competitive environments in selected countries. The report was based on a wide range of statistical information as well as in-depth interviews with key market players. Not only was it difficult to obtain this data initially but it was also necessary to evaluate where the reality of the market differed from the statistics and how local customs affected the market landscape. As some of the client’s products haven’t yet been introduced onto the local markets, PMR consultants estimated the potential market for these, based on healthcare indicators, key people’s knowledge about new techniques and their willingness towards - and interest in - new treatments. We also studied the competitive environment in each country and provided a comprehensive knowledge of the key players and the strategy they follow.
Delivery time:
4 weeks per country
What the client received through this project:
PMR’s market intelligence and research led to a number of key recommendations for each market: we ranked the products according to their potential and we also identified the first steps with regard to market entry strategy. The client received a report giving an in-depth analysis of the situation in each country and many useful key person contacts.
Read more about Competitive Intelligence »
Sector: Pharmaceuticals »
Read more about Poland »
Read more about Hungary »
Read more about Russia »
Read more about Romania »
Read more about Bulgaria »
Read more about Serbia »
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