Our solution:
A team of PMR Consultants, along with the client's cooperation, developed questionnaires for both distributors and end users of portable generators. Subsequently, about 200 detailed qualitative and 200 quantitative interviews were conducted with the leading portable genset distributors and customers from various segments in the countries in question. Taking into account the specificity of the CEE region and its culture, PMR Consultants developed a relationship with the respondents which enabled them to obtain valuable and detailed market information.
The next step was to analyse the data according to its trustworthiness and reliability with the use of the PMR MarketInsight methodological approach. For each of the mentioned countries a separate report was developed including estimates on market size, main market trends (drivers, constraints), segmentation, value chain, competitive landscape, pricing tendencies, and consumer behavior as well as legal aspects and certification requirements. The client also obtained information on the construction and energy environment to better understand the market context, background and influencing forces. PMR Consultants also drew market entry scenarios and gave recommendations as to the marketing approach tailored to each country.
In a short period of time, the team of Consultants acquired all the nessesary technical knowledge regarding the product which was needed to successfully complete the project.
How the project ended:
The client was very satisfied with PMR's strategic advice and the amount of detail included in each report. The PMR study constituted the basis and the road map for the company which was preparing itself to invest in the CEE region.
Delivery time:
A team of PMR Consultants was working on the project for 3 months.
What the client received through this project:
Our client was provided with a comprehensive, over 500 page report and Power Point Presentation summarising key facts and figures. During a 2 hour teleconference, PMR Consultants presented the main findings, gave recommendations and answered the client's questions regarding the prospective market entry.
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