Our solution:
To provide the client with the broadest market perspective, PMR Consultants conducted 35 in-depth interviews with market insiders and experts, including radiologists, radiology technicians, renowned branch association members, branch press editors, medical equipment distributors, as well as direct competitors. Aided by PMR Medical Panel, which gathers together and manages contacts of about 300 doctors of different specializations, the research process was facilitated and speeded up.
The market research included market value and volume estimates, detailed information regarding market drivers and constraints, as well as market potential assessment with respect to the particular segment. Subsequently, PMR Consultants identified the main groups of market influence and described their respective strengths.
Following the client's request PMR also prepared a demographic analysis of four Polish cities and provided lists of health centers lending image diagnostic services in the respective areas.
The study also encompassed the legal background within the image diagnostics sector and the role of the National Health Fund (NFZ) in the bidding and contracting process, which is fairly complicated in Poland. Moreover, the market in question was analyzed with respect to its competitive environment. PMR Consultants not only prepared detailed profiles of competitors - their financial comparison - but also provided insights on their current strategic plans and pricing.
Last but not least, the PMR team presented the client with image diagnostics' future developments and forecasts and gave recommendations as to the most suitable market entry and marketing strategy.
How the project ended:
The client was satisfied with the report. The market information will determine the client's investment decisions.
Delivery time:
The report was prepared within 7 weeks.
What the client received through this project:
Our client received an over 200-page comprehensive market report.
Read more about Market entry feasibility study »
Read more about Competitive Intelligence »
Read more about Strategic consulting »
Sector: Pharmaceuticals »
Sector: Other »
Sector: IT and Telecom »
Read more about Poland »
