Our solution:
Thanks to databases and additional information gathered by the Publication department our consultants managed to estimate the total value of IT expenses in the insurance sector for the last few years. Thanks to an initial analysis and interviews with experts we were able to find out about the current market trends, market drivers and managed to forecast next years’ revenues. In the second stage of the study PMR conducted an in-depth media-check, which brought additional value to the overview of the client’s competitors’ spending on IT projects.
Delivery time:
1 week
What the client received through this project:
PMR consultants prepared a brief market report with description of spending on IT by the insurance sector in Poland. Through the report we presented information regarding the revenues of IT companies coming from insurance companies, current market trends, key market drivers and market constraints, and exceptional key IT investments by our clients’ competitors in Poland. On the basis of the carried out market research our partner pin-pointed latest market trends and adopted his business development policy to the particular needs and requirements of the market. Consistent market intelligence research empowered our client to develop and manage optimal investment strategy and increase company’s competitive advantage in IT in Poland.
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Sector: Finance and banking »
Sector: IT and Telecom »
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