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PMR Consulting is a member of the Society of Competitive Intelligence Professionals (SCIP).
We are a member of the Society of Competitive Intelligence Professionals (SCIP).
PMR Consulting is member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.


Gypsum wall board and autoclaved aerated concrete market analysis in Poland.
Gypsum wall board and autoclaved aerated concrete market analysis in Poland.

Client's problem:

Our client, an international building materials manufacturer, turned to PMR Consulting with an inquiry concerning gypsum wall board and aerated concrete. The company wanted to establish the current situation within the construction sector in Poland with respect to, and with special focus on, the products in question.

Our solution:

Within two weeks PMR Consultants identified and conducted qualitative interviews with market experts, including building materials distributors, gypsum wall board and aerated concrete industry associations, architects and construction companies. Subsequently the information gathered on market value, volume, industry trends, distribution channels, material applications and their future potential was analysed and summarised in a form of a report. During the second stage of the project PMR Consultants organised meetings with the most knowledgeable market insiders on both the demand and supply sides, provided business assistance during a two-day fact finding tour in Krakow and Warsaw and acted as a business talk facilitator.

How the project ended:

The client received key insights into the Polish construction market and products in question. The information obtained during face-to-face meetings proved to be valuable and contributed greatly to our client’s investment decisions.

Delivery time:

The project was delivered within 3 weeks.

What the client received through this project:

The interviews and fact finding tour summary was prepared in a form of a PowerPoint Presentation.


Read more about Market entry feasibility study »
Sector: Construction »
Read more about Poland »


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