Our solution:
Firstly, PMR Consulting conducted desk-research by analyzing the sources of information easily available and free of charge, for example, press releases, internet and other secondary sources, with the aim of obtaining an overview of the situation on the market and establishing who the major players are. Once completed, PMR contacted the client, providing them with a list of the major players on the market. The client chose the institutions that interested them the most, and we proceeded with further research. PMR Consultants prepared detailed profiles of the companies, including financial information and shareholders' structure and the next step was to describe the product and service offering of these financial institutions.
During the second stage of the project PMR had to adopt a creative approach to the research in order to obtain the information the client was interested in. To get a realistic view of the customer service quality as well as on details and pricing of the offer, one cannot just go through the brochures and websites of the financial institutions. Therefore PMR decided to involve a 'mystery client' in the research. Our Consultants arranged the necessary meetings and gave instructions to this person. As a result PMR received in-depth feedback about what the major players on the market really have to offer.
Having received the results of the research, the client, although very pleased with the report, was surprised by the outcome and had some additional questions. PMR consultants contacted some market experts and insiders in order to quickly provide our client with the additional information they needed. The results of the entire research were presented by one of our consultants during a meeting with top executives from the client's company.
How the project ended:
The final outcome included a detailed report discussing the situation on the particular banking sector in Poland as requested by our client, profiles of the major players on the market, as well as analysis of their products, pricing and distribution structure. The report was very valuable thanks to the additional comments from our 'mystery client', which provided a good overview of the intangible aspects offered by major financial institutions on the Polish market. Our client also received a presentation summarizing the outcome of our research and giving the opportunity to ask additional questions.
Delivery time:
4 weeks
What the client received through this project:
report (Word), detailed profiles of competitors, Presentation (Power Point)
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Sector: Finance and banking »
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