Service description

We prepare a short review of whether it is sensible to be in your target Central or Eastern European country at all. We ask the fundamental question "Can you make money here?". This service gives a brief overview of your main competitors, their prices and tariffs, and your likelihood of success according to the objectives you specify. The study may include our recommendation for your entry strategy on the particular CEE market.

We recommend a market entry feasibility study if there is a question as to whether the potential market entrant has a reasonable chance of being successful in Poland or another CEE country. It does not always make sense to assume that there will be a market in Central Europe for every product or service. The purpose of this study is to save our client money by honestly assessing their chance of succeeding on the market.

Our approach

We deliver a report on the specific sector of the target Central or Eastern European country's market, which usually includes:

• list of main competitors, their prices, and distribution channels,
• assessment of competitiveness of the client's products on the market under investigation,
• overview of market opportunities, dangers and business climate.

• take the time to understand our client's existing business model and route to market,
• do research into the main producers of similar products in each investigated CEE country (using PMR data, Internet research and phone interviews),
• do research into pricing by doing phone interviews with distributors, producers and end-clients,
• make phone calls or have meetings with distributors and producers in order to understand the challenges and opportunities on the market.

If we reach the conclusion that the client does not have a good chance to do well in the immediate future, we make specific recommendations for further action and are ready to implement those recommendations if need be.

We cover the following Central and Eastern European countries: Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Macedonia, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, the Ukraine as well as Turkey.

• Market entry feasibility and competitive intelligence study on the guardrail market in Poland
• Pharmaceuticals market study in Russia
• Market intelligence report on the Polish insulation materials market
• Market intelligence report on medical gases in the Czech Republic and Slovakia
• Key steel manufacturer interested in entering the Russian and Polish bridge construction markets
• Gypsum wall board and autoclaved aerated concrete market analysis in Poland