In all of the CEE countries 3G coverage has been constantly increasing and it most often exceeds 50% of the population.
more...
|
|
|
"From the beginning of the project, PMR was a professional partner who listened to our needs and catered their proposals according to our needs, their strengths and our budgetary constraints. [...]"
Director of Sourcing, Global marketer of consumer and commercial products
|
|
|
 | |
We are a member of the Strategic and Competitive Intelligence Professionals (SCIP)
|
 |
|
|
We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
|
|
|
|
 |
The range of services we provide is customized to specific client requirements and can be grouped into several main categories.
Multi-country Competitive Intelligence in Central and Eastern Europe (CEE)
We help our clients identify how their competitors behave in selected or all of the twenty markets of the region and try to fit into the local business cultures, what niches competitors decided to explore, how their offer differs between the countries. Multi-country Competitive Intelligence (CI) is a valuable resource to any company pursuing business in several countries of the CEE region.
Single-country Competitive Intelligence
We provide information about events in the competitive environment of a single selected CEE market and answer specific questions a client may have about a particular sector of the economy and other market players in that sector. Single-country Competitive Intelligence (CI) provides strategic guidance to companies interested in obtaining in-depth insights into the competitive landscape of a particular CEE location.
Benchmarking
We compare our client's offer and market position with the competitors and help evaluate the client's competitive assets and disadvantages through the set of matrix-based tools.
Counter-Competitive Intelligence activities
We work together with the client to limit the exposure to CI conducted by competitors. Being Competitive Intelligence (CI) specialists we know also how to prevent your company from becoming a target to other Competitive Intelligence (CI) specialists. We check your information disclosure policy, identify potential fields where unintended sensitive information leakage is possible and implement safety measures.
Competitive Intelligence training
We train our clients how to use Competitive Intelligence (CI) to maximize the benefits while minimizing costs and time. Through this service we present how Competitive Intelligence (CI) may help develop your company, what kind of information might be gathered, how to analyze and present gathered data.
Pre-market entry Competitive Intelligence (CI) study
We analyse the competitive environment in a client's target Central or Eastern European country in order to determine whether a market entry is advisable. We ask the fundamental question: can you make money here? This service gives a detailed overview of the client's main competitors, their prices and tariffs, and the likelihood of success according to the objectives specified by the client.
Other business services or support
All our services are available both on long-term (e.g. monthly reports) or short-term basis (single analysis).
We offer to carry out the final presentation at the client's premises, followed by a Q&A discussion and/or a workshop.
PMR Consulting provides a dedicated service as a reliable point of contact for all the business issues a foreign company may want to investigate in Central and Eastern Europe. We provide independent, objective analyses and strategic advice.
We cover the following Central and Eastern European countries: Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Macedonia, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, the Ukraine as well as Turkey.
Case studies in Competitive Intelligence
|
|
