PMR MarketInsight is a methodology developed and used by PMR which assists in the complex preparation of reports and industry analysis. It defines the ways in which data should be collected for such reports and outlines the methods to be used in analysing the gathered information in order to obtain a true picture of the market in question. PMR MarketInsight also precisely defines the content and structure of reports prepared by PMR, thanks to which clients receive a product of consistent and guaranteed quality.

PMR MarketInsight assists PMR's analysts in estimating market size and the market share of major players, and in preparing forecasts of market development. It also contains special procedures to follow in the case of incomplete market data. This enables PMR to prepare reports on niche markets and those on which there is limited statistical data available.

Industry reports prepared using PMR MarketInsight methodology are based on information from a variety of available statistical, industry (specialist press, the internet), general and official sources as well as information from PMR's own database and primary research independently carried out by PMR. The sources we use are individually tailored to each project.

PMR MarketInsight is the result of over 10 years of experience in conducting industry analysis on Central and Eastern European markets.

Contents of a typical report prepared using PMR MarketInsight

A typical industry report contains the following information:

• Executive summary
• Size and dynamics of the market, as well as its segments
• Analysis of the current situation on the market: key events, major market trends
• Companies present on the market, major players, competition
• Analysis of distribution channels
• Legal regulations
• Forecasts for market development

A report may also contain other information, depending on the circumstances. Reports prepared by PMR are usually 30-100 pages in length, depending on the level of detail required by the client. For information about the possible subject matter of industry reports offered by PMR, please contact us.